https://brentomarainsights.com/references/Reference entries for the published pieces of Brent O'Mara, a Senior Wealth Advisor in Omaha, Nebraska. General education only.en-ushttps://brentomarainsights.com/references/owners-mix-household-and-business-money-without-noticing/https://brentomarainsights.com/references/owners-mix-household-and-business-money-without-noticing/Mon, 19 Oct 2026 12:00:00 GMTA summary of the October WordPress piece by Brent O'Mara on how mixing household and company money quietly makes loans, sales and plans harder.https://brentomarainsights.com/references/organizing-your-finances-after-a-health-scare/https://brentomarainsights.com/references/organizing-your-finances-after-a-health-scare/Sat, 17 Oct 2026 12:00:00 GMTA summary of the October Blogger piece by Brent O'Mara on writing down what a household owns, where each item is kept and whom to call, before a crisis.https://brentomarainsights.com/references/passing-on-a-family-business-when-one-child-runs-it/https://brentomarainsights.com/references/passing-on-a-family-business-when-one-child-runs-it/Thu, 15 Oct 2026 12:00:00 GMTA summary of the October Blogger piece by Brent O'Mara on separating ownership from management when one child runs the family company and two do not.https://brentomarainsights.com/references/saying-i-do-not-know-is-part-of-good-advice/https://brentomarainsights.com/references/saying-i-do-not-know-is-part-of-good-advice/Wed, 14 Oct 2026 12:00:00 GMTA summary of the October WordPress piece by Brent O'Mara on why an advisor who admits what nobody knows, and plans around it, serves a family well.https://brentomarainsights.com/references/plans-should-be-built-for-the-hard-years-first/https://brentomarainsights.com/references/plans-should-be-built-for-the-hard-years-first/Tue, 13 Oct 2026 12:00:00 GMTA summary of the October Medium piece by Brent O'Mara on why a financial plan counts as finished after it has met a bad year, not before.https://brentomarainsights.com/references/what-fiduciary-means-when-you-hire-a-financial-advisor/https://brentomarainsights.com/references/what-fiduciary-means-when-you-hire-a-financial-advisor/Tue, 13 Oct 2026 12:00:00 GMTA summary of the October Blogger piece by Brent O'Mara on what the fiduciary duty requires of an advisor during the weeks when nothing is amiss.https://brentomarainsights.com/references/business-succession-planning-for-a-sudden-owner-absence/https://brentomarainsights.com/references/business-succession-planning-for-a-sudden-owner-absence/Sat, 10 Oct 2026 12:00:00 GMTA summary of the October Blogger piece by Brent O'Mara on what a closely held company needs when its owner is suddenly unable to work.https://brentomarainsights.com/references/what-a-cash-reserve-plan-does-in-a-hard-market-year/https://brentomarainsights.com/references/what-a-cash-reserve-plan-does-in-a-hard-market-year/Thu, 08 Oct 2026 12:00:00 GMTA summary of the October Blogger piece by Brent O'Mara on why a written cash reserve plan matters more for its decisions than for its balance.